TourTicketCompare

How a ticket link gets published on TourTicketCompare

Every ticket button on this site is a link somebody opened first. Here is the sequence a destination goes through before it becomes a button, and what happens when a link stops working.

By TourTicketCompare editorial team · Published Aug 1, 2026

TourTicketCompare is an independent, unofficial site and does not sell tickets. Some outbound ticket links earn a commission, which never changes what gets published — see the affiliate disclosure and the editorial policy.

Most ticket comparison sites will happily send you somewhere before anyone has checked that the destination exists. We do the opposite, and it costs us buttons: a page with no verified destination shows an empty state instead of a link. This post explains the sequence, because if you are going to trust a link you should know what standing behind it means.

An artist starts with no buttons at all

When an artist is added, the page is deliberately inert. It carries the artist name, a short factual summary, and nothing else. No ticket buttons, no provider logos, no event dates. Internally this is a "review required" state, and the page is marked noindex so search engines do not pick it up while it is incomplete.

Nothing about that state is automatic to escape. A person has to open the proposed destination in a browser and confirm three things: that it loads, that it is the right artist rather than a same-name collision, and that it is the provider's own page rather than a redirect chain or a tracking wrapper pointing somewhere else. Only then does the artist get an entry in the verified-link registry that the redirect service reads.

Event dates come from a different pipeline

Artist-level links and individual show dates are separate problems. Dates are pulled from official listings on a schedule, and each one lands as a reviewed record with its own venue, local start time, and canonical listing URL. A date is not a ticket link — a show can be tracked and displayed while its ticket destination is still unverified.

That separation is why you sometimes see a date on the site with a plain "Check Ticketmaster" link and no resale buttons beside it, or the reverse. Each provider's button publishes on its own evidence. One provider's link being checked never vouches for another's.

Links break, and the site is built to notice

A verified link is a claim about the past, so it gets rechecked. An automated audit walks the stored destinations daily and reports anything that stopped resolving. When a storefront URL breaks, the row is flagged and its Ticketmaster button is suppressed — not quietly redirected somewhere else, not swapped for a generic search page.

Restoring it is deliberately harder than breaking it. An automated lookup finding an ID again is not enough evidence; someone has to open the page. In the meantime, if an independent provider has its own separately verified destination for that exact show, its button can still publish, because that verification never depended on the broken one.

What this does not cover

Verification means the destination is real and specific. It does not mean the price is good, the seats are available, or the terms suit you — those belong to the provider and change constantly. If a link on the site is broken or points at the wrong thing, the contact page is the fastest way to tell us, and the editorial policy sets out what gets corrected and how.

More from the blog

Why some artist pages here show no dates

Roughly half the artist pages on this site have no upcoming dates at any given moment. That is the calendar working correctly rather than a broken page, and the page behaves differently when it happens.

What a price snapshot actually is (and what it is not)

When a price appears on an event card here it is a snapshot: one provider's listed price, captured at a stated time, for that exact show. That is a narrower claim than it looks, and the difference matters at checkout.

Related guides

The step-by-step versions of what this post covers: